HOMELESS RUNWAY

Global OOH Media Infrastructure

Partner Logos.
City-Scale Reach.

HOMELESS RUNWAY places partner brand logos on garments deployed across high-density urban zones — structured as distributed media inventory, not individual sponsorship.

Series 001 — Hong Kong  /  100 assets  /  800 placement slots

View Partner AllocationApply For Series 001
§ 01

What We Do

Not a fashion label. Not a charity. A structured visibility system.

HOMELESS RUNWAY is an OOH media company. It places partner logos on garments worn across high-density urban zones — structured as a distributed media fleet, not individual deals or sponsorships. No partner controls a single asset. No asset carries one partner.

§ 02

Participant Support

20% of Series 001 partner allocation revenue is reserved for direct participant support.

Support may include participant compensation, essential goods, hygiene supplies, transport assistance, and field-level aid connected to the deployment. This is a structured operational commitment built into the revenue model — not a charity mechanism.

Support contributions and allocation revenue are tracked separately.

§ 03

Series 001 Hong Kong

Series 001 is the first HOMELESS RUNWAY deployment — 100 verified media assets and 800 total placement slots across Hong Kong's highest-density pedestrian corridors.

Production scheduled . Partner allocation currently open.

100Media Assets
800Placement Slots
8Zones Per Asset

Deployment documentation will be added after Series 001 production. Visuals on this site are system previews and prototype references.

Series 001 Hong Kong deployment network — system preview
Series 001 — Hong Kong / System Preview
§ 04

Garment System

Series 001 garment prototype — four views showing Hero, Support and Motion placement zones on white garments
Series 001 — Garment Prototype / Placement Zone Reference

Each Series 001 asset carries 8 fixed placement zones across a standardised garment layout — identical across the entire fleet.

Hero

Hero Placement

Primary front / back visibility

×2
Motion

Motion Placement

Sleeve-based visibility

×2
Support

Support Placement

Secondary editorial placement

×4
§ 05

Distributed Allocation

No partner owns a single asset. No asset carries one partner.

Every logo is spread across the full fleet — keeping the system multi-partner, balanced, and commercially defensible across every series.

Each partner may appear a maximum of one time per shirt.
Full-shirt takeovers are not available under any package.
Same-shirt clustering is not available.
All submissions reviewed before confirmation.
§ 06

The Contradiction

Visibility Is Bought.
Invisibility Is Lived.

Visibility is monetized globally while invisibility is lived locally.

Series 001 Partner Allocation Is Open.

Partner packages available now for Series 001 — Hong Kong. Allocation closes once the minimum threshold is reached. Production begins .

View Partner AllocationApply Now

Submission does not guarantee placement. All requests reviewed before confirmation.